More click-throughs for your affiliate links

13 Oct

Last week I sent out some great affiliate advice, and a WordPress master trick, to the Art of Solo Travel affiliates. And now I’ll share it with you.

The thing is, every affiliate link you get looks scary. I mean, it doesn’t look like your site, or a normal link. It has question marks and strange combinations of numbers and letters — this puts people off clicking the link, because it takes away from their confidence.

At the end of the day, a click-through from your visitor drops a cookie and if they’re interested in buying, more clicks means more commissions.

So here’s what you do:

1. Go into your WordPress plugins page and click “Add New”.

2. Search for “Redirection” and install the Redirection plugin by John Godley.

3. After you’ve activated it, you’ll find a new option, “Redirection” in your Tools menu.

4. “Add a new Redirection” where the Source is http://yourdomain.com/link/solotravel and the Target is your affiliate link from e-junkie.

5. Test this by visiting http://yourdomain.com/link/solotravel in your browser. You should see it quickly redirect through e-junkie and land on the http://artofsolotravel.com/ page.

This technique allows you to work wonders with your affiliate programmes. You’ll see increased click-throughs on these links and, if you’ve pre-sold the visitor just a little bit, you’ll see an increase in your affiliate sales.

Of course, this doesn’t just work for Art of Solo Travel; you can use it whenever you’re linking to a tricky URL or create your own shortcut links for pages like Facebook, etc.

One of the best parts about this technique is that if you’re changing your affiliate programme, as happens from time to time, you don’t need to change hundreds or thousands of links throughout your site: just change the redirection Target and your new affiliate partner will be linked from all of those existing links.

I like using the /link/ part of the URL so people don’t get shocked by landing on a different site. When you make it look like another part of your site (e.g. http://yoursite.com/solotravel) people are expecting to land on one of your pages. Giving them a surprise can break confidence too.

When we started doing this, we found an immediate uptick in our affiliate commissions – and I think you might too.

Let us know about your affiliate issues and successes in the comments.

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